Succeed in the International Art Market

Art is not just expression; it’s also about being seen. In our exclusive Masterclass, I will help you achieve your personal success — authentically, personally, and individually. With years of experience in the international art market and the fine art segment, I’ll guide you in creating, presenting, and marketing your works to the right spaces. It’s time to live your art and seize the opportunities.

Art Starter Kit

  • A comprehensive guide covering all the essential foundations for a successful entry into the art market.

  • Key pricing strategies (cost-based, size-based, and market-based pricing)

    Building a professional artist website (structure, SEO, sales opportunities)

    Social media strategy (Instagram aesthetics, content creation, growth)

    Developing a unique art style (material selection, color concepts, inspiration)

    • Personal branding & storytelling (artist identity, community building)

    • Career planning in the art market (from local galleries to international auction houses)

    • Exclusive tips on positioning and marketing

    • Clear strategies for entering the international art market, immediately applicable

    • A practical blueprint providing guidance and clarity for your artistic journey

    • Actionable strategies based on “Modeling of Excellence”Item description

  • 49 € (one-time payment)

Your Kit

Art Success Session

  • An individual consultation session (60 minutes) with Franziska, where the artist can ask all questions related to the PDF/Masterclass (€49) and their personal situation.

    • Feedback on the artist’s current positioning

    • Joint development of a pricing strategy for their artworks

    • Optimization of the website and social media profiles

    • Development of the artist’s identity and branding tips

    • Personalized advice on approaching galleries and building networks

    • Direct, personal consultation with an expert with experience in the international art market

    • Individual optimization of their own art career

    • Clarification of open questions for targeted professional development

  • 399 € (one-time payment)

Your Success

ART BUSINESS ELITE

  • An exclusive program for artists who want to strategically and sustainably build their brand—with intensive guidance and personal support.

    • Weekly check-ins & strategy calls (60 min per week) for 12 weeks

    • Personal branding coaching & development of the USP

    • Website & social media optimization with concrete action steps

    • Strategies for gallery contacts, price negotiations, and career planning

    • Exclusive insights into the international art market through “Modeling of Excellence”

    • WhatsApp support between 9:00 AM - 6:00 PM

    Optional: VIP accompaniment to international art fairs with Franziska Scheuerle (e.g., Art Basel) 4,499 € 1,499 € (includes catering & contacts, travel & accommodation at own expense)

    Optional: Accompaniment to gallery meetings 249 € (within a 200 km radius)

    • Direct feedback on implementation under professional guidance

    • Network building

    • Positioning as a personal brand

    • Concrete action recommendations & support for operational topics

    • Optimization of marketing & PR channels

  • 1.799 € / month (monthly, 3-month mentorship)

Your Mentorship